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Liquid Foundation

Sale price$13.99 USD
Color:

Color

A high coverage foundation that leaves the skin looking smooth, blurred, and soft all day long. While hiding texture and reducing the appearance of pores, this hydrating formula gives your skin a fresh look. Lightweight and comfortable to wear, without looking cakey or dry.

How to Find Your Shade:

  1. First, decide your general skin depth: light, medium, tan, or dark.

  2. Then, figure out your undertone:

    • Cool undertones: pink or blue hue; veins look blue or purple.

    • Warm undertones: peach or yellow hue; veins appear green or olive.

    • Neutral undertones: a balance of both; veins look blue-green.

Vegan and cruelty free!

Size: Full Size, 1.05 FL OZ/30 ML

Formula: Satin

Color: 43 shades

We do our best to represent product colors as accurately as possible on screen. However, actual colors may vary slightly depending on your screen settings, lighting conditions, and device display.

SKIN-TONED FOUNDATION INGREDIENTS: WATER, GLYCERIN, ETHYLHEXYL PALMITATE, CYCLOPENTASILOXANE DICAPRYLYL CARBONATE, ISONONYL ISONONANOATE, ISODODECANE, POLYGLYCERYL-3 DIISOSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, DISTEARDIMONIUM HECTORITE, MAGNESIUM STEARATE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL, FRAGRANCE. MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDE RED (CI 77491), IRON OXIDE YELLOW  (CI 77492), IRON OXIDE BLACK (CI 77499).

WHITE FOUNDATION #41 INGREDIENTS: WATER, CAPRYLIC/CAPRIC TRIGLYCERIDE, ISONONYL ISONONANOATE, GLYCERIN, BUTYLENE GLYCOL, DIMETHICONE, ETHYLHEXYL PALMITATE, PEG-30 DIPOLYHYDROXYSTEARATE, CETYL PEG/PPG-10/1 DIMETHICONE, MAGNESIUM STEARATE, POLYGLYCERYL-2 TRIISOSTEARATE, DISTEARDIMONIUM HECTORITE, MAGNESIUM SULFATE, SILICA, TOCOPHERYL ACETATE, 1,2-HEXANEDIOL, ALLANTOIN, SILICA DIMETHYL SILYLATE, CAPRYLHYDROXAMIC ACID, SODIUM HYALURONATE, TITANIUM DIOXIDE (CI 77891).

CAUTION: For external use only. Flammable until dry. Do not use near fire, flames or heat. Do not use on damaged or broken skin. When using this product keep out of eyes. Rinse with water to remove. Stop use and ask a doctor if rash occurs. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.

Liquid Foundation
Liquid Foundation Sale price$13.99 USD
  • 5 stars: 181 (83%)
  • 4 stars: 16 (7%)
  • 3 stars: 12 (6%)
  • 2 stars: 3 (1%)
  • 1 star: 5 (2%)
D
D.H.
Wrong shade but great coverage!

I got the foundation to cover my tattoo for work. I got the wrong shade but it covered my tattoo very well. Luckily it’s not expensive so I can try a few more shades. May have to mix

S
S.H.
Great foundation

It’s a beautiful coverage, lightweight foundation. However I’m disappointed, this is the second one I’ve bought and it’s still too dark. I emailed the customer service asking their opinion because the first one was dark, I ordered their recommendation and it’s still dark. The shade 2 concealer is a perfect match, practically my skin tone. I tried shades 2 and 9 (9 was recommended) and they are orange. In the pics it’s concealer 2, and foundation 9 being compared in colour, why is there a drastic difference?! Is there a foundation that is the colour of concealer shade 2?

R
R.C.
Amazing for price point

It might have been my second foundation brand ever to purchase but it works so well! I ordered two shades and they're both too deep (2&9) but the setting powder lightens them up well enough and I'll likely soon order the white foundation to lighten it up a bit. Easy to put on and light for its coverage!

Y
Y.E.
#41 POC approved

The #41 blends very well on dark skin and smells so good oml. Just follow the proper instructions on how to apply it on their instagram, Which is to apply and blend it on your face with your fingers then use a beauty blender (preferably damp) to blend out the finger prints then it'll be a perfect application! Luvvv this

O
O.G.
#41 white with #9 setting powder

To preface-- this is done on dry skin thats been recently moisturized. Foundation applies very nicely and evenly. It's very smooth and doesn't irritate my skin! I have a lot of eczema problems so its very nice! Setting powder keeps a lot in place. Wore makeup one day for around 11 hours and it kept!!!

A
A.L.
Seriously amazing

I've been wanting to order forever and I'm so happy I finally did this foundation is the perfect consistency for my skin and set in a stunning matte. I did get a shade too dark but it worked out great because I usually add in some of my lighter sunscreen creme to my foundation and it was perfect! It gave me great coverage and feels super lightweight.

R
Rei

I used the white #41 to cosplay Data from Startrek and it was so perfect! (I am also wearing the white mascara from Sunset makeup here too - loved it!)

It was very matte, but didn't make my face look dry or cracked at all! It lasted all day through the convention even with me sweating buckets lol. I have very oily skin, so it was nice to find a foundation that is matte that doesn't get messed up after an hour. I was able to get full coverage and cover up all of my acne/blemishes. It also smells really good too! I am currently using it to mix with another foundation I have that is too dark for my complexion and it actually enhances the formula of the other brand!

When I run out, I'm going to buy my correct skin tone color here. I am also thrilled to see you've added more rainbow colors and I will definitely be getting some of those ASAP too! <3

K
Kaley

41* is super white and full coverage and it smells good!!! super nice for my goth makeup :)
I'm very satisfied

A
Ashlie

This is the best foundation I've ever used! I wasn't shiney at the end of the day and it did not crease under my eyes. I didn't know my shade so I sent a few photos to the provided email and they replied quickly with their guess. It matched my skin perfectly. A little goes a long way as well!

J
Jordan

This is honestly some of the best foundation I have used so far. The coverage is great, it is very blendable, and it does not feel heavy at all. Very nice for long-term wear, no strong scent, and just all around good quality. I'm very satisfied!

m
mei

ive been using this foudnation for my clown makeup for about a year or so now and it's the best makeup ive ever used for it! its better than any facepaint and regular foundation ive used. please never stop making this!!!

E
Emilyn

Items purchased:
.: #39 Cool (white)
.: #2 Neutral
Other things I use on my face:
.: Anastasia Beverly Hills contour stick
.: ELF blush stick
.: NARS concealer
.: SKINFOOD Peach Cotton Multi Finish Powder
Pros:
.: Great coverage
.: Super blendable (works so well with my other products)
.: A little goes a VERY long way
.: Feels lightweight and soft
.: Absolutely no transfer on my boyfriend's shirts (we both wear exclusively black, so this is wonderful!)
.: Pump design is such that you waste virtually nothing, which I appreciate so very much (the primer has this same feature)
Cons:
.: It has a slight smell that isn't unpleasant, but I worry it could be potentially troublesome for those sensitive to perfumes
.: I wish there was a cool shade light enough that I didn't have to blend it myself every day, but it's not too bad (two pumps white per 3/4 pump toned for me)

N
Nicole

I bought this a little bit ago to mix with a foundation that i had bought that was too dark. It worked very well for my oily skin and held very well throughout the day. So happy that a brand actually made an affordable white foundation, I would definitely purchase again!

H
Hyde

The foundation is gorgeous and stays on super well and it covers pretty much everything!

Q
Quinn

I've been using the white foundation for a few weeks now and it’s so perfect. It so easy to apply, light weight and is so beautiful on the skin. If you struggle using face paint, please please get this is so prefect I couldn’t be happier with it 💕

o
ozzy

i bought the white foundation for cosplay and i couldn't be happier. so much easier than having to use face paint and still amazing results. would definitely recommend :)

B
Bailey

I have been looking for an affordable yet also pigmented white foundation for almost three years now. I saw the videos on instagram and i just had to try it out! well i am absolutely overjoyed! first time buying from here, and i am in love with the setting powder and foundation!! there is no streakiness at all, with the setting powder it stays on for hours and after exfoliating my skin and putting primer on before, my skin looks so much smoother and FEELS softer!!! my drugstore FITme foundation has NOTHING on this foundation!!! 10/10 i love it so much will be buying more from this website! thank you so much!!!!<3

L
Lee

This foundation is absolutely amazing! I have been trying to find a lightweight, solid white foundation and this one is perfect. Not only is it affordable but the dispensing system for the foundation is way better and less messy than using cakey, stick foundations. I could not be happier with the results, 10/10!

T
Trinity cummins
Concealer

I’ve always had trouble finding concealers that actually counsel eye bags and this one does the job!! I’ll never be buy any different band then this one😩

S
Skye
Could use some tweaks.

Let me start by saying I ADORE the formulation. It's so smooth and feels great on my skin, however I just have a little bit of feedback on the shade I received. I have neutral undertones, and am extremely fair skinned. I usually just pick the lightest shade regardless of undertone, but I tried to get match this time. I ordered shade 2, and I have to say it's *extremely* warm toned, at least for this bottle. I also noticed the jump in lightness from shade 1 to shade 2, with the matter being a bit darker. Still love it, but I'll have to mix with some old foundation to keep myself from looking orange :(

J
Jessica

Very full coverage.